In the digital age, Facebook Ads have become an essential tool for promoting resort and hotel services to a wide audience. With its vast user base and powerful targeting options, Facebook offers numerous ad formats that can effectively capture the attention of potential guests. In this blog post, we will explore the top ad formats that can help you showcase your resort or hotel services and attract more customers on Facebook.

Carousel Ads:

Carousel ads allow you to display multiple images or videos in a single ad unit. Take advantage of this format to showcase various amenities, room types, dining options, or recreational activities your resort or hotel offers. Each image or video can have its own unique description, creating an engaging and interactive ad experience.

Video Ads:

Video ads are highly engaging and can effectively convey the experience and ambiance of your resort or hotel. Create visually stunning videos that highlight your luxurious accommodations, stunning views, relaxing spa treatments, or exciting activities. Use storytelling techniques to captivate your audience and entice them to book a stay with you.

Collection Ads:

Collection ads provide an immersive experience by combining a cover image or video with multiple product images below. Use this format to showcase different aspects of your resort or hotel, such as rooms, amenities, dining options, or nearby attractions. Each product image can be accompanied by a brief description and a call-to-action button, driving users to specific landing pages on your website.

Lead Generation Ads:

Capture potential guests’ interest and contact information with lead generation ads. Offer an exclusive discount, a free guide, or a personalized package to entice users to provide their details. Once you have their information, you can follow up with targeted marketing campaigns to nurture these leads and convert them into bookings.

Dynamic Ads:

Dynamic ads allow you to show personalized ads to users who have shown interest in your resort or hotel. By integrating Facebook Pixel on your website, you can retarget users who have visited your website, viewed specific rooms, or added items to their cart but didn’t complete the booking. Dynamic ads automatically display relevant content to re-engage these users and encourage them to complete their booking.


Facebook Ads offer a range of impactful ad formats that can effectively promote your resort and hotel services to a broad audience. Whether it’s through captivating carousel ads, immersive videos, enticing collection ads, lead generation campaigns, or personalized dynamic ads, Facebook provides the tools to attract more guests and drive bookings. Experiment with these ad formats, monitor their performance, and optimize your campaigns to achieve maximum results for your resort or hotel business.